SOME Amazon Prime Video users are unhappy with the recent addition of advertisements on the platform.
In a move that sparked outrage among users, Amazon introduced limited advertisements on its Prime Video streaming service in January 2024.
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What’s more, Amazon announced that if users don’t want to watch the limited ads, they need to pay $2.99 a month on top of their normal fees.
The tech giant claims that the introduction of ads is necessary to fund investments in high-quality content.
However, users remain unconvinced and as a result, social media has been rife with people expressing their frustration.
Many are threatening to cancel their Prime memberships altogether, while others are vowing to switch to other streaming services.
Most recently, many Prime subscribers took to Reddit to share why they’re canceling their memberships.
One Reddit user with the handle @BlastBob9 created a thread titled “Are you kidding me? Like.. whoa.”
Below the title, the user shared a screenshot of his Prime Video content featuring a 2-minute advertisement.
“Two mins of ads that I cannot skip and right after this, I had to rewind 20 seconds and there comes another 1:20 ads,” the user said.
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“The f am I paying for? I’m done!” they added.
The post got upvoted on Reddit dozens of times and received dozens of responses from disgruntled Prime members.
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“TV series is still bearable, but watching movies and having an advert every 20 min is tragic,” one Reddit user said.
“THEY NEED TO DO SOMETHING BEFORE EVERYONE LEAVES!!!” they emphasized.
“This is why we choose to sub to ad-free tiers on our services,” another said.
“Hulu, Netflix, Peacock, Paramount, MAX, etc. Gone are the days when streaming meant no ads, sadly,” they added.
Where to buy an Amazon Fire TV Stick
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AMAZON unveiled the first Fire TV Stick back in 2014 and since then has released various versions, the newest being the Fire TV Stick 4K Max.
There are several places you can pick up a Fire Stick including:
We recommend shopping around for the best price, though Amazon usually has the best deals on Fire Sticks so should be your first port of call.
Other subscribers said the only reason they were sticking around on the platform was due to their buying habits.
“If I wasn’t buying so much from Amazon due to long working hours and lack of time, I would instantly cancel my subscription,” one person commented.
“There is a reason I have not watched TV with adverts since 2006,” they added
AMAZON PRIME
Currently, Amazon Prime costs $14.99 each month or $139 annually – this includes Prime Video.
Meanwhile, Prime Video as a standalone option sets users back $8.99/month.
The platform became the latest streaming service to introduce advertisements to content.
It now joins the other four most popular streaming sites in the US: Netflix, Disney+, Paramount+, and Max.
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Amazon Prime was launched in 2005 as an Amazon membership service offering free two-day shipping.
Since then the company has grown into one of the largest in the world, and today is worth $1.8 trillion.
