From entertainers to seafarers, care providers are moving to bespoke offerings catering to niche markets

Brinsworth House, a care home for retired light entertainers, is a paradise for old pros, whether they are former wig makers, set designers or the one-time stars of the show. Among faded playbills, treasured programmes and portraits of actors lining the walls of the Middlesex care home, residents live out memories from before their final curtain call.

“This home speaks to my soul,” said Rosario, a former flamenco dancer who will celebrate her 90th birthday at Brinsworth House in June. “We hold the memories of all the performers who have lived here. We have all lived very interesting lives and understand each other’s journey through life, so can talk about our thoughts, ideas and talk about the past. This home is quite extraordinarily perfect.”

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