Information ecosystem provides messages of defiance amid Russian strikes and energy blackouts
Adverts on Ukraine’s underground system carry motivational messaging: “Together to the victory”, “Bravery is carrying on” or “Just a bit more and it will get easier”. Psychologists are invited on to television shows almost daily to offer tips on how to manage anxiety and the breaks are filled with videos in support of the army.
Positive messaging, mental health advice, and examples of how to “do your bit” are all part of the information ecosystem helping Ukrainians sustain their morale throughout the war. Experts say this partly top-down, partly organic approach will play a significant role in supporting Ukrainians through what is likely to be a punishing winter.
