Buyers are swiping the glitter and re-defining their post-lockdown pouts as makeup returns to the days of the Spice Girls and Friends
Fashion’s love affair with the 90s, given a shot in the arm by the Friends reunion, has spilled over on to the beauty counter with sales of lip gloss, lip pencils and blue eyeshadow soaring as consumers recreate the looks of the decade’s fashion icons, including Jennifer Aniston, supermodels such as Naomi Campbell, and the Spice Girls.
Since its shops reopened last month, John Lewis says shoppers have rushed to buy lipgloss as well as lip pencils in dark colours – a pout-defining tool relied on by Victoria Beckham when she was Posh Spice. Sales of eyeshadow in frosted blue made by high-end brands such as Mac and Clinique have also taken off. The colour was a 90s red-carpet staple for actors such as Reese Witherspoon, Jennifer Lopez and Angelina Jolie.
