The social media platform was a surprise driver for new and older books as sales rose 5% for print and digital
UK publishing’s total income reached a new high of £6.7bn in 2021, up 5% from 2020. This growth comes despite – or perhaps because of – the pandemic, with the social media platform TikTok emerging as a surprise driving force not only for new books, but backlist purchases.
While the Covid lockdowns forced bookshops to close and subsequent supply chain issues caused delays and headaches for publishers, the appetite for reading soared, with sales up by 5% year on year for both print and digital books, while audiobooks continued the “stellar” performance of recent years with a 14% rise in sales, according to a report from the Publishers Association.
