Exclusive: total number of homes with at least one subscription fell by 937,000 from January to September
Almost 1m British households have given up on the streaming revolution so far this year, as the cost of living crisis forces increasingly budget-conscious consumers to stop taking services such as Netflix, Amazon Prime Video and Disney+.
The premiere of two of the most-hyped and expensive shows of all time – the $650m (£580m) productions of Rings of Power and House of the Dragon – failed to prove a big enough draw to reverse a decline of another 234,000 homes with at least one paid streaming service in the third quarter.
