U.K. betting-data firm Genius Sports has struck a $1.5 billion deal to start trading on public markets by merging with a U.S. blank-check company, according to people familiar with the matter, a move that targets the growing U.S. sports-wagering industry.

London-based Genius Sports Group collects and distributes in-game data that forms the backbone for sports betting. The company works with organizations such as the English Premier soccer league and the PGA Tour.

The…

This post first appeared on wsj.com

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