‘Never Surrender High-Tops’ cost $399 and arrive on the market just after judge hands former US president huge penalty

Donald Trump has launched his own sneaker brand, a day after a New York judge ordered him to pay $354.9m in penalties for fraudulently overstating his net worth to dupe lenders.

“I’ve wanted to do this a long time,” the former US president said, as he unveiled what he called the first official Trump footwear at Sneaker Con in Philadelphia, a gathering that bills itself as the “The Greatest Sneaker Show on Earth.”

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