Exclusive: Labour is benefiting from drop-off but must ‘up its game’, says countryside organisation

Rural voters are becoming increasingly “politically homeless”, ministers have been warned, as polling suggests that support for the Conservatives in the countryside has rapidly declined.

Labour is the main beneficiary but must “up its game” to see the change translate into votes at the next general election, said Jonathan Roberts, the director of external affairs at the Country Land and Business Association (CLA).

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