‘Time to cancel’ Amazon Prime users rage as major change will affect all UK users next week unless you PAY new fee

BRITS are braced for a major change to Amazon Prime next week as an extra new fee is introduced.

The tech giant’s Prime Video platform is following in the footsteps of Disney+ and Netflix by introducing adverts.

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Viewers will have to pay an extra £2.99 each month if they don’t want ads interrupting their favourite shows and movies.

Amazon has already brought them in across the pond last week and it hasn’t gone down well with US users at all.

“Amazon prime video is now making me pay $3 a month ON TOP OF my prime subscription to go ad free?!” one frustrated subscriber wrote on X, formerly known as Twitter.

“Are you kidding me? Done with prime.”

A second wrote: “That’s it. I’m done with Amazon. The whole purposes of streaming services, was to do the opposite of cable.”

A third yelled: “Time to cancel. What good is Prime when they keep stripping away features I expect?”

The secret trick to save money on Amazon Prime

There’s a little-known trick that can help you avoid the ads without paying for it.

However, it’s only beneficial to people who subscribe to Prime just to watch TV.

Your normal Prime subscription covers everything from Video, deliveries and even storage to back up your photos.

But did you know there’s a cheaper package that allows you to only access Prime Video? So if you don’t need or want delivery from Amazon, it’s worth considering.

It costs £5.99 per month – £3 cheaper than the full Amazon Prime subscription which is £8.99.

The no-ad fee is £2.99 on top, so effectively you’re paying the same amount as you used to.

Fewer perks but one way you can avoid the ads without paying more.

Find out how to switch here.

The ads come into action from Monday (February 5).

Amazon says the move will allow the company to “continue investing in compelling content and keep increasing that investment over a long period of time”.

The firm also claims that it has “meaningfully fewer ads” than normal TV channels and other streaming providers.

Disney+ and Netflix have both introduced ads to their platforms, albeit framed as different subscription tiers rather than a simple in-or-out fee.

The change appears to have paid off for Netflix, who reported that it had 15million ad-supported active users per month in November.

Overall the firm added 13.1million subscribers from October to December, bringing its total to 260million.

This post first appeared on Thesun.co.uk