Campaign failed to say investment was complex, volatile and could expose investors to losses, says ASA
An ad campaign telling the public that “it’s time to buy” bitcoin has been banned after the advertising watchdog ruled that it was irresponsible and misleading.
The high-profile campaign, which has featured heavily across the London underground and the capital’s bus network since December, ran with the strapline “If you’re seeing bitcoin on the underground, it’s time to buy”.
