Need your hair cut? Cake served? No problem! Lockdown has led millions to discover the work of Joseph Herscher and friends, whose absurdly complicated ‘labour-saving’ machines reveal the potential for magic in the everyday
“It’s one thing to maim myself,” says Joseph Herscher. “But maiming someone else? I’m not sure I could live with that. At least I’d have it on tape, but it’d still suck to be killed by one of my machines.”
Herscher, 36, is a chain reaction artist who works out of his bedroom in a Brooklyn flatshare. He builds elaborate contraptions using everyday items in the style of Rube Goldberg, the madcap American cartoonist and inventor.