THOUSANDS of shoppers were forced into a virtual queue this morning after rushing to buy the new Kevin the Carrot toys.
Customers were also outside their local stores from 4am to grab them.
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The toys were released as part of the discount supermarket’s Christmas campaign featuring the character.
Aldi has warned this year that “once they’re gone, they’re gone” so it’s no wonder shoppers are rushing to buy them.
People have also been up since the early hours of the morning queuing outside their local stores.
One Facebook user who was up at 4am wrote: “Its Aldi Kevin the Carrot release date.
“Is anyone else sad enough to be in the queue…. or is that just me?”
Another said: “New low for me this morning.
“I’m currently queueing outside Aldi for Kevin the carrot…”
One woman also posted: “I think John’s gone crazy he’s getting up at 5.30 in morning to go que up at Aldi for Kevin the Carrot family for the kids all because the kids love home alone.”
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A spokesperson for Aldi said: “The demand for our Kevin the Carrot soft toys was extremely high and, as a result, customers were held in a queue to enter the website.
“This was to improve the customer experience on our website and we apologise for any inconvenience.”
Kevin the Carrot has been featured in Aldi’s Christmas campaign for several years now and this year is no different.
In previous years actual fights have broken out in the aisles as parents fought to get their hands on them.
Last year, some even bulk-bought the characters and took to eBay to flog them for much higher than they nabbed them for.
This year’s Aldi Christmas advert sees Kevin reunited with his family – Katie, Jasper, Chantenay and Baby after he misses his plane.
And now shoppers can ensure the family sticks together by picking up the limited-edition plush toys at just £3.99 for Kevin or Katie, and £3.99 for Jasper, Chantenay and Baby, the full collection of carrot kids.
The entire carrot family, Kevin, Katie and the kids are also available as in plumper and softer form as Squishees costing £6.99 each.
Aldi’s range of football-themed plushes, as seen in Aldi’s Christmas ad will also go on sale.
Featuring some new faces, fans of the ad can bring it home with MmmBap, Marrowdonna, Roy Bean, Ronaldi and Messy, all available in plush form £3.99 each.
Mouse and Tortoise can also be bagged for £3.99 in-store plus a £2.99 tress plush.
Customers looking to bag the plush toys in a bundle can do so online.
Shoppers can bag Katie and her three carrot children for £7.95.
Kevin and his buddies Mouse and Tortoise can be bagged in a bundle costing £11.95.
And those wanting all five football-themes soft toys can bag a bundle for £15.95.
Of course do bear in mind that with this many people queuing the toys may be out of stock by the time you get through.
If you do manage to add them to your virtual basket just make sure to factor in delivery costs.
If you’re looking to buy in store it might be worth phoning ahead to check its stock to avoid disappointment.
The last time the Kevin toys hit stores was for the Queen’s Platinum Jubilee earlier this year.
The toys from last year’s Dickensian-style ad were also a big success.
The advert was a massive hit with Aldi fans, with eager shoppers queuing for hours to grab them when they first hit stores.
This post first appeared on thesun.co.uk
