Aiming to underscore the threat to abortion rights in the late 1990s, activists created a provocative campaign
In the late 90s, there was a fear that a new generation who had never known a pre-Roe world was unaware of the threat that abortion might once again become illegal in the US. A group of pro-choice activists came together with the imperative to push back against the notion that abortion rights were sacrosanct, and to motivate women to remain passionately engaged in the pro-choice struggle.
Their great fear was that, with people turning their attention to other battles, the enemies of Roe might gain the upper hand.
