There’s an infuriating reason why you never get as many of your favourite chocs in your festive selection

FINDING your fave festive chocs have all gone by Boxing Day is not just bad luck . . .  or Granny being greedy.

It’s all part of the clever marketing to make us buy more of the treats.

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Consumer expert Martyn James says: “There’s a huge amount of science, psychology and behavioural studies with the selection boxes.

“Though chocolatiers will tell you the most popular options are the most expensive to make, the fact is giving you a limited taste of the best ones means you’re more likely to desire and want another box.

“The unpopular ones mean the box lingers longer – which means you’re more likely to remember the brand.”

We found a tub of Celebrations contains 12 Snickers and only six Galaxy chocs.

And there are seven orange cremes in a tub of Roses, but only four truffles.

Lynsey Hope lifts the lid on it.

CADBURY DAIRY MILK FREDDO & FRIENDS

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CONTAINS: 26 chocolates – four treatsize Buttons, eight Freddo Caramel, four Freddo, ten mini fudge

TIN PRICE (420g): £4

PRICE PER CHOC: 15p

M&S FOOD OUR BIG SELECTION

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CONTAINS: 58 chocolates – four hazelnut in caramel, six coffee truffle, eight strawberry creme, four milk creme, six orange creme, four salted caramel, four caramel fudge, four biscuit in caramel, ten cream toffee, eight butterscotch eclair.

TIN PRICE (650g): £5

PRICE PER CHOC: 9p

NESTLE QUALITY STREET

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CONTAINS: 67 chocolates – five coconut eclair, eight orange creme, four caramel swirl, eight strawberry delight, six milk choc block, six toffee finger, six toffee penny, four green triangle, five orange chocolate crunch, ten fudge, five purple ones.

TIN PRICE (629g): £4

PRICE PER CHOC: 6p

CADBURY CELEBRATIONS

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CONTAINS: 67 chocolates – five coconut eclair, eight orange creme, four caramel swirl, eight strawberry delight, six milk choc block, six toffee finger, six toffee penny, four green triangle, five orange chocolate crunch, ten fudge, five purple ones.

TIN PRICE (650g): £4

PRICE PER CHOC: 6p

CADBURY HEROES

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CONTAINS: 63 chocolates – seven Caramel, five Twirls, eight Crunchie bits, eight Eclairs, eight Dinky Deckers, eight Creme Egg Twisted, seven Dairy Milk, five Wispa, six Fudge

TIN PRICE (600g): £4

PRICE PER CHOC: 6.5p

LINDT LINDOR ASSORTED CHOCOLATE TIN

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CONTAINS: 36 truffles – 12 milk chocolate truffles, five salted caramel, five truffles with hazelnut, five milk chocolate truffles with white filling, four dark chocolate truffles, five white chocolate truffles.

TIN PRICE (450g): £15

PRICE PER CHOC: 42p

CADBURY ROSES

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CONTAINS: 58 chocolates – seven caramel, eight golden barrel, seven Dairy Milk, eight country fudge, seven orange creme, five strawberry dream, six hazel whirl, six hazel in caramel, four signature truffle

TIN PRICE (600g): £4

PRICE PER CHOC: 7p

NESTLE AFTER EIGHT

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CONTAINS: 48 chocolates identical after dinner mints

TIN PRICE (400g): £5

PRICE PER CHOC: 10p

This post first appeared on thesun.co.uk