If one stock captures the bizarro world of finance in the past year, it is forklift fuel-cell maker Plug Power .

The story involves wacky financial engineering, a company that started the year flirting with penny-share status and became one of the country’s 200 most valuable, a bet on clean transportation that has terrible environmental ratings, and a multi-hundred-million-dollar profit for Amazon . It is so now. To top it all, this is the second time in two decades that Plug stock has gone full-bubble.

The wackiest part is that Plug Power reported negative revenue last year, a hard-to-accomplish feat. Sales less than zero is something normally reserved for a clutch of mortgage funds that have odd accounting. Cruise line Carnival had negative revenue for one quarter last year for boring reasons: huge refunds for canceled trips.

Plug Power’s sales were negative for a truly audacious reason: The share price went up. Yes, you read that right. The company structured some sales so that when customers bought enough forklift power units, they got a discount in the form of warrants, the right to buy shares at a set price in the future.

It is a great idea in principle, rewarding customer loyalty and aligning their interests with shareholders. But it works out badly in practice when the share price goes up 2,000% just as the customer needs lots more warehouses and forklifts to satisfy lockdown demand.

This post first appeared on wsj.com

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Chinese Tech Giants Face Economic Drag

TAIPEI—China’s tech giants are feeling the pinch of an economic slowdown, adding…

NBCUniversal CEO Jeff Shell steps down following investigation into inappropriate conduct

Jeff Shell, the CEO of NBCUniversal, is stepping down “effective immediately,” according…

Covid Is Making Offices Obsolete. Here’s What Happens Next.

Allstate Corp.’s suburban campus outside Chicago, with its interconnected buildings, manicured grounds…

Joey Jordison, Slipknot co-founder and drummer, dies at 46

Joey Jordison, co-founder and original drummer of the aggressive hard rock band…