The holidays are always the most beautiful time of the year, with festive gift-giving likely to surge with retailers turning to Google time and time again to boost sales.
Indeed, the festive season, whether it be Black Friday, Christmas, or Boxing Day, is one of the most wonderful and fruitful times of the year. And for retailers, marketers, and Google Shopping agencies, it’s also one of the busiest.
Moreover, when it comes to reaching holiday season customers, there’s now a spew of channels to turn to drive sales.
This past holiday season, 54% of shoppers used five or more channels, like video, top banner ads, and social media, to shop over a two-day period.
So, with this in mind, as Google Ads experts, PPC Geeks thought it best to go into further detail on how exactly you can turn curiosity into holiday season cash, be it Black Friday or Boxing Day.
Rule 1: Start Planning Early
September and October are the two most ideal times to begin planning for the upcoming holiday season, even more so if you want to turn that initial curiosity into guaranteed festive season shoppers.
Indeed, in May, Google found that, on average, ‘17% of consumers in surveyed markets had already started their holiday shopping, while more than a third – 36%, say they already had ideas for gifts they are going to buy in mind.’
So, with this in mind, you need to start planning how you’re going to lean on your customers and market your products in the build-up to Christmas. In short, beyond boosting your campaign pieces, it’s also vital to get your product feed in shape and clean everything up, even more so as these insights let you analyze underperforming products and services and make amends accordingly.
Rule 2: Check In With Your Customers and Track Their Journeys
With more ways to shop than ever before, it can be extremely complex to keep up with convoluted customer journeys.
Last Christmas for example, Google announced that holiday season customers used at least 5 channels to inform their decisions and complete their shopping journey.
With the best of Google automation now as standard, you can seriously stand out to festive season shoppers across the comprehensive range of Google Ad channels.
Nevertheless, it’s also hugely important not to forget ‘mobile-first’ shoppers, with 68% of markets anticipating an increase in app use in the next 2-3 years.
Furthermore, it’s also just as important to target shoppers when they least expect it. For instance, 60% of people say they more than often get prompted or enticed to make a purchase even when they weren’t actively shopping.
You can harness the power of impulse shopping at a moment’s notice.
In simple terms, give shoppers a real reason to turn from browsers to buyers wherever they may be. Indeed, if you want to turn curiosity into significant profit, then it’s important you keep fueling demand by including new sales and other promotions in your product feeds as soon as possible.
With shoppers more nervous than ever before to bag the best deals due to supply chain issues and ongoing global uncertainty, adding estimated delivery times and must-have deals is a surefire way to transform browsers into holiday season customers.
Rule 4: Embrace Traditional Marketing
It’s good to remember that not everyone shops online, so don’t neglect in-store marketing which has made a huge comeback in recent months, with searches for ‘shop open’ having grown significantly by over 400% YoY.
In short, make it as easy as possible for holiday season customers to find your shop by keeping your profiles updated with opening hours, location, and recent images.
And let’s be honest, we’ve all been last-minute shoppers from time to time, so for those of you who prefer to browse in-person on Christmas Eve, for instance, marketers can now harness local inventory ads to promote their clients’ in-store inventory online and even promote convenient in-store pickup options.
Rule 5: Amplify What Makes You Unique
Today’s shopper values the ability to shop seamlessly across multiple channels, though they also value uniqueness and individuality. With this in mind, marketers need to amplify what makes them unique whilst maintaining a holistic view of performance metrics.
That said, with more and more variety to choose from on the market these days, a consumer, once they’ve decided to even shop with you, will also expect a seamless experience that is hyper-personalized to their needs and desires.
PPC Geeks – Google Ads Experts
PPC Geeks pride themselves on what they achieve for their clients on a daily basis, be that results or enabling them to leverage their customer base during the holiday season.
So, if you want to work with one of the top PPC agencies in the country, then PPC Geeks is the place to be in order to maximize your profits during this holiday season.
As they always have your best interests in mind, if you require any help or want to improve your PPC or Google Ads, then why not invest in one of their 100% FREE, completely comprehensive PPC audits or Google Ads audits?
