Presenter Ade Adepitan’s attempt to highlight the environmental impact of beef is totally clueless. It’s stupid, shouty and patronising
“I’ve got to be honest with you – I’ve never done anything like this before. I don’t even know where to start.”
Can I be equally honest? If you find these words being uttered in your documentary, stop. Go back. Scrap everything. Just bin it. It won’t do. Consider yourselves worthy of more than this kind of lazy, contemptuous programme-making. Because, at this late stage of the game, we surely are.
