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Any business plan for the coming year must break down all stages in such a way that your staff understands the path they’re intended to take. A corporate level strategy is a piece of that, but sometimes it goes a step further.
The corporate-level approach is where your choice might be indicative of the company’s financial performance and the way through which earnings are generated. It’s a multi-tiered business plan used by executives to identify, describe and accomplish particular business objectives. A small company can utilize a corporate strategy to improve earnings in the coming fiscal year, but a big corporation may be responsible for supervising the operations of many businesses in order to accomplish more complicated goals such as selling the company or entering a new market.
This article is from Entrepreneur.com