Two 27-year-old vaping entrepreneurs are the mystery men behind Puff Bar, the most popular e-cigarette brand among teens, which regulators have tried and failed to force off the U.S. market.
In interviews with The Wall Street Journal, the business partners discussed the brand’s popularity among young people and Puff Bar’s decision to reformulate its products with synthetic nicotine so they don’t fall under the jurisdiction of the U.S. Food and Drug Administration.
