Tesla Inc. is slated to open the doors to its new Austin-area auto assembly plant on Thursday, less than a month after inaugurating a similar factory in Germany.
The event, dubbed the “Cyber Rodeo,” is a homecoming for Tesla, which moved its headquarters to the Austin area last year from Palo Alto, Calif. The event is set to kick off at 4 p.m. local time and Chief Executive Elon Musk said he plans to speak around 9 p.m. The gathering’s title borrows from the name of Tesla’s long-awaited Cybertruck electric pickup, which the company has said it plans to make in Texas.
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