Aside from the whole Elon Musk/Tesla hoopla, there’s a reason why you should care about electric trucks: They’re going to be crucial to transitioning the US, and the world, to planet-friendlier electricity.
A truck, the Ford F-150, is the best selling car in the United States. Rule the electric pickup market, the logic goes, and you rule the future.
Plus, automakers love to make trucks. They have high margins and are more profitable than most other passenger vehicles. Their higher prices make it easier to “hide” the up-front costs of research, development, and, crucially, batteries than with a cheaper sedan or compact.
