Tesla Inc. is addressing a safety issue in more than 285,000 passenger vehicles in China—including more than 90% of locally made vehicles sold by the company—associated with their cruise-control system, the country’s market regulator said.

The fix, which the State Administration for Market Regulation called a recall, requires affected Tesla customers to upgrade their cruise-control software remotely and doesn’t require going to the dealer, the Chinese regulator and company said Saturday.

The recall of the U.S. company’s automobiles came after an investigation into possible defects, which found that their cruise-control system could be accidentally activated and potentially result in an unexpected speed increase, the regulator said.

The recall includes 249,855 Model 3 sedans and Model Y compact crossover vehicles manufactured by Tesla’s Shanghai plant, as well as 35,665 imported Model 3 cars, it said.

The market regulator also said it received a request from Tesla a few days earlier for the recall, which affects vehicles produced between December 2019 and June 2021.

“We apologize for the inconvenience caused by this recall to all car owners,” Tesla said through its official social-media account on Weibo, China’s Twitter-like platform. “Tesla will continue to improve safety in strict accordance with national requirements.”

Chinese regulators are taking a close look at Tesla operations after recent videos on social media appear to show a Model 3 battery fire and malfunctioning vehicles. WSJ explains how possible quality issues with Tesla cars could threaten the EV maker’s meteoric rise. Photo Illustration: Michelle Inez Simon

A Tesla spokesperson said the company declined to comment further.

The recall adds to the electric-car maker’s woes in the Chinese market, where consumer confidence has already been rattled after a run of bad publicity over the company’s handling of customer complaints and perceived quality issues.

The recalled autos manufactured in China account for 93.7% of all sold Tesla vehicles that were made locally at the company’s Shanghai plant, according to figures released by the China Passenger Car Association. Tesla doesn’t publish its own monthly sales or production figures.

In April, Tesla faced a backlash when one of its customers staged a protest at Auto Shanghai, China’s premier auto-industry exposition, by shouting allegations about faulty brakes on Tesla vehicles. The incident prompted the company to issue a public apology and pledge to set up a customer-satisfaction unit as it assured buyers that it takes quality concerns seriously.

In February, Tesla was summoned by Chinese authorities citing consumer complaints about quality issues in a rare rebuke for the company, the first foreign auto maker to operate a wholly owned plant in China. Chief Executive Elon Musk has also had to reassure Chinese officials and consumers that Tesla cars couldn’t be used to spy on China.

Until its recent difficulties, Tesla had overwhelmingly been seen as a prestigious brand in China, boosted by the popularity of Mr. Musk, who has said that China’s fast-growing market will become the company’s largest. China currently hosts Tesla’s only operational plant outside the U.S. The vehicle maker won approval for its Shanghai factory in 2018 despite the deterioration of U.S.-China trade relations under then-President Donald Trump.

However, the adverse publicity due to quality concerns has led some Tesla owners and potential buyers to walk away. On Weibo, the recall prompted renewed criticism of the company, which some Chinese internet users called “arrogant.”

“The problem of brake failure has not been settled, and now there is a danger of sudden acceleration?” one user wrote.

Tesla in China

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This post first appeared on wsj.com

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