TESCO has been ordered to make a huge change to its Clubcard promotions following a legal row with Lidl.
Lidl has scored a victory in a legal battle over the use of a yellow circle logo to highlight its Clubcard Prices in-store.
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Lidl uses a yellow circle in its main logo while Tesco uses a yellow circle logo to promote its Clubcard price promotion.
Shoppers that are members of Tesco’s loyalty scheme get access to cheaper prices on over 8,000 products through its Clubcard Prices incentive.
A Tesco spokesperson said: “Our customers always tell us just how important Clubcard Prices are to giving them great value – and it’s been a key reason why we’re consistently the cheapest full-line grocer.
“We are disappointed with the judgment relating to the colour and shape of the Clubcard Prices logo but would like to reassure customers that it will in no way impact our Clubcard Prices program.
“Clubcard Prices, irrespective of its logo, will continue to play a central role in rewarding our Clubcard members with thousands of deals every week.”
A Lidl spokesperson said: “Last year, The High Court ruled that Tesco’s Clubcard logo was copied from ours and infringed our trademark rights, allowing them to unfairly benefit from our longstanding reputation for value while misleading its customers.
“Despite this, Tesco prolonged the dispute by appealing, deceiving customers for another year.
“Therefore, we are delighted to see that the Court of Appeal has now agreed with the High Court that Tesco’s use of its Clubcard logo is unlawful.
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“We expect Tesco now to respect the Court’s decision and change its Clubcard logo to one that is not designed to look like ours.”
How does the Tesco Clubcard scheme work?
Tesco’s Clubcard scheme allows shoppers to earn points as they shop, and these points can be turned into vouchers for money off food or other reward partner schemes.
One point equals 1p, so 150 points gets you £1.50, for example.
You’ll need a minimum of 150 points to request a voucher.
These vouchers can either be worth the face value to spend in-store at Tesco, or you can double their worth to spend at reward partners, including restaurants, and on days out.
Loyalty card holders can also get cheaper prices on over 8,000 items thanks to Clubcard Prices.
These Clubcard prices save the average member £351 on their annual shop, according to Tesco.
