TESCO has banned buy one get one free deals on certain products – and it is set to infuriate millions of customers.
Promotions on food and drink that is packed with high fat, salt or sugar content will be gone by October this year.
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It will mean Brits’ favourite snacks such as crisps and chocolate won’t be able to be snapped up for a tasty bargain like they used to.
The move comes despite a Government decision to delay a crackdown on junk food deals for another year.
It comes amid a huge effort to tackle the spiralling obesity crisis in the UK as the nations’ waists grow.
Experts now fear Brits could be the fattest folk in Europe by 2033 if they continue on the life-threatening diets they currently indulge in.
Only people in Turkey are carrying more weight than those in the UK.
New legislation expected to be implemented from October 1, 2022, means products high in fat, salt or sugar (HFSS) will be banned from “appealing” spots on store shelves.
In a bid to curb unnecessary eating of unhealthy items, consumers will also no longer see sweet treats on offer near any shop entry point or checkout.
It’s not just supermarkets it’s affecting either. The Sun previously revealed that Nando’s would no longer offer free refills of Classic Coca-Cola under the new rules.
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Advertising on these products across all media will be affected too.
Commercials will no longer allowed to run before 9pm and limitations on social media promotions imposed from January 1 next year.
Despite this, exemptions will be in place to protect businesses who have small premises or less than 50 employees.
Officials at the Department of Health and Social Care want to assess the impact of the ban on household finances as families face the rocketing cost-of-living crisis, the paper reported.
Tesco stressed it had been cutting back on promotions for several years and there would not be a need for shoppers to hunt for multi-buys as it already offers “reliable low prices”.
Jason Tarry, Tesco’s UK and Republic of Ireland chief, said: “Our mission is to make Tesco the easiest place to shop for a healthy, more sustainable basket – while keeping the cost of the weekly shop in check.”
What else is changing?
Sainsbury’s has also committed the Government’s deadline on changing how unhealthy foods are promoted in stores.
And earlier this week, Tesco launched “better basket” campaign which will see shoppers offered Clubcard discounts on healthier products.
It comes as Mars and Bounty are launching new “naked” versions of the popular choccy bars which are lower in calories.
The new Mars Triple Treat, will come alongside Bounty, Snickers and Galaxy adopting the same names.
The new Mars bar is made with date paste, nuts and raisins – it has 173 calories compared to the old version which had 228 calories.
The change comes amid new junk food laws which are looking to crackdown on foods high in fat, salt and sugar (HFSS) by placing them on the bottom shelf and out of sight.
Mars Triple Treat is due to hit Tesco shelves next month.
Chicken chain Nando’s is also taking action to battle Britain’s bulge, by banning their famous bottomless drink.
Customers can currently pay between £3.25 and £3.45 to get unlimited top ups of fizzy drinks including Coca-Cola, Fanta and Sprite Zero.
But from October, diners will no longer be able to get free refills of classic Coca-Cola.
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