SUPERMARKET shoppers have shared their disgust at the price of toothpaste on sale at Tesco.
One frustrated customer took to Twitter to share their anger over the cost of a 75ml tube of Colgate max white ultra fresh whitening toothpaste.
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The bathroom essential is being sold with a whopping £10 price tag.
Writing on the social media platform, they simply said: “A tenner for toothpaste.”
The tweet quickly amassed more than 8,000 likes and prompted endless comments.
Another disappointed shopper said: “For £10 it better whiten my teeth and fix all my life problems.”
While another added: “Get to Home Bargains mate.
And a third wrote: “That’s a joke price… right?”
At the time of writing, the toothpaste is priced at £10 both in-store and online at Tesco.
There are a number of big name supermarkets that are currently selling the same toothpaste for just a fiver – half of what Tesco is charging.
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They include Asda, Morrisons, Ocado and Wilko.
You can also order the toothpaste for £5 from Amazon, but you will have to pay a little extra for delivery.
Boots also charges £10 for a 75ml tube, while Superdrug charges £9.99.
The Sun has contacted Tesco for comment.
It isn’t the first time the supermarket giant has been slammed for the price of toothpaste.
In March, hiked Colgate by 100 per cent amid the cost of living crisis.
Just weeks before, the same 125ml tubes were being sold for £2.50.
Prices in supermarkets have soared due to rising inflation.
Inflation stayed at 8.7% last month, according to the Office for National Statistics (ONS).
Inflation is a measure of how the price of goods and services have changed over the past year.
The Sun analysed the cost of ten everyday bathroom items including toothpaste, toothbrushes, toilet roll, handwash, shampoo, shower gel, nappies, cotton buds and baby wipes.
We included products similar in size and quality to enable a fair comparison, and where necessary included two of a particular product when only a smaller version was available.
We then compared the basket price of items at Aldi, Asda, Boots, Lidl, Morrisons, Sainsbury’s and Tesco
Asda came in cheapest at £12.26, with its Just Essentials range helping to bring the cost 8% lower than the next cheapest retailer, Lidl (£13.30).
Aldi was third (£13.37) and Tesco, fourth (£14.33), followed by Sainsbury’s (£14.49), then Morrisons (£17.25).
How can I save on my supermarket shop?
It’s not just about heading to the cheapest supermarket to save money on your shop.
There’s a number of ways you can cut costs and drive down your grocery bills.
Making a list before you head out to do your food shopping is always a good start as you’ll be less likely to make any rash purchases.
Buying supermarkets’ own-brand goods instead of higher end more notable brands could save you a few pounds too.
Some supermarkets run “wonky” veg schemes, where you pay less for fresh produce that’s misshapen or imperfect.
Lidl, for example, has its Waste Not scheme where you can get a whopping five kilos of fruit and veg for just £1.50.
Checking how much a product costs based on quantity could save you some money.
You might be tempted to opt for a bigger box or packaging because you think you will get more.
But you should always check the price per kg/lb/litre so you’re making a like-for-like decision.
A lot of supermarkets run loyalty schemes, where you can build up points to spend on a later shop.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
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