More than 60 advertisers were clamoring for attention during Super Bowl LVI, but only one message came through loud and clear: The future of business is here.
Super Bowl advertising has long been used to peddle mainstay consumer products from beer to chips to soda pop. But this year those mundane everyday products were outnumbered by a slew of companies that spent big to hype emerging industries, including cryptocurrencies, electric vehicles, online sports betting and the metaverse.
