The Super Bowl is famous for airing memorable, entertaining and pricey commercials, but during Sunday’s game, one will be out of this world.
Inspiration4, which is set to become the world’s first all-civilian mission to space later this year, is introducing itself to the world February 6 with a 30-second advertisement.
Entitled ‘Join Us’, the promotion is expected to reach a 100 million people, with the goal of inviting everyone to visit the Inspiration4 website for the chance to go to space.
The mission was purchased by billionaire Jared Isaacman, who will pilot a SpaceX Dragon capsule in Earth’s orbit – and is offering three seats to the public.
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Inspiration4, which is set to become the world’s first all-civilian mission to space later this year, is introducing itself to the world February 6 with a 30-second advertisement
Isaacman made his fortune in tech, with the largest achievement being his company Shift4Payments that is a credit card processing firm, and is using Inspiration4 as a way to raise 200 million dollars for St. Jude Research Hospital, based in Tennessee – half of which is coming from his own pockets.
And what better way to get the word out than during the highly anticipated Super Bowl.
The ‘Join Us’ commercial highlights the milestone event in human space exploration and announces the opportunity for two people to join the four-person crew – and is set to run during the first quarter of CBS’s national broadcast of the game.
The ad displays a simple, but elegant, close-up shots of a SpaceX Suit, adorned with a patch representing the mission’s four pillars – Leadership, Hope, Generosity and Prosperity.
The ad displays a simple, but elegant, close-up shots of a SpaceX Suit, adorned with a patch representing the mission’s four pillars – Leadership, Hope, Generosity and Prosperity
As the camera moves across the suit, the voice-over intones, ‘This fall Inspiration4 launches as the first all-civilian mission to space, and you could be on board.’
The commercial ends with an invitation for viewers to go to space, and to visit the mission’s website.
Bryce Dallas Howard, who directed the commercial, said: ‘To me, this was an undeniable opportunity to present the ultimate Golden Ticket. This mission represents just how much humanity has to offer.’
The four-person expedition is planned for late this year and will take off in SpaceX’s Dragon craft from Launch Complex 39A at NASA’s Kennedy Space Center in Florida and orbit around Earth – the length of the flight has yet to be revealed.
Jared Isaacman made his fortune in tech, with the largest achievement being his company Shift4Payments that is a credit card processing firm, and is using Inspiration4 as a way to raise 200 million dollars for St. Jude Research Hospital, based in Tennessee – half of which is coming from his own pockets
Details of the ride in a SpaceX Dragon capsule are still being worked out, including the number of days the four will be in orbit after blasting off from Florida.
The Inspiration4 crew will not be going into space blind, but will receive commercial astronaut training by SpaceX on the Falcon 9 launch vehicle and Dragon spacecraft, orbital mechanics, operating in microgravity, zero gravity and other forms of stress testing before traveling into the last frontier.
Isaacman made the announcement about Inspiration4 on February 1 and in less than 24-hours, the fund had received $1 million in donations.
The overarching idea is to raise childhood cancer survival rates around the world from 20 percent to 60 percent by 2030.
