Strava Inc. said it had named Zipporah Allen the company’s chief marketing officer as the fitness startup seeks to grow its customer base.
Ms. Allen is Strava’s second chief marketing officer, filling a position that had been vacant since the company’s first CMO, Erik Joule, left in 2015. Marketing had been led since then by Gareth Nettleton, vice president of marketing, until he left Strava in June.
