Stolichnaya vodka has a hangover from its Soviet days that is proving hard to shake: Many drinkers and bartenders think it’s Russian.
Ever since Russia invaded Ukraine, drinkers and retailers in the U.S., Britain and other countries have boycotted Russian brands in protest of Moscow’s aggression. Stolichnaya—despite being blended, filtered and bottled in Latvia by Luxembourg-based Stoli Group Sarl—has suffered some of the fallout.