There are several steps to starting a small business online but below are some:
- Find a need and fill it.
- Write copy that sells.
- Design and build an easy-to-use website.
- Use search engines to drive traffic to your site.
- Establish an expert reputation for yourself.
- Follow up with your customers and subscribers with email.
Start a business that fills a need
Most people who are just starting out make the mistake of looking for a product first, and a market second. To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:
- Visit online forums to see what questions people ask and what problems they’re trying to solve.
- Do keyword research to find keywords that a lot of people are searching, but don’t have a ton of competition with other sites.
- Check out your potential competitors by visiting their sites and taking note of what they are doing to fill the demand. Then you can use what you’ve learned to create a product for a market that already exists — and do it better than the competition.
Write copy that sells
There is a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:
- Arouse interest with a compelling headline.
- Describe the problem your product solves.
- Establish your credibility as a solver of this problem.
- Add testimonials from people who have used your product.
- Talk about the product and how it benefits the user.
- Make an offer.
- Make a strong guarantee.
- Create urgency.
- Ask for the sale.
Design and build your website
Once you have got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention otherwise; they are gone, never to be seen again. Some important tips to keep in mind:
- Choose one or two plain fonts on a white background.
- Make your navigation clear and simple and the same on every page.
- Only use graphics, audio or video if they enhance your message.
- Include an opt-in offer so you can collect e-mail addresses.
- Make it easy to buy no more than two clicks between potential customers and checkout.
- Your website is your online storefront, so make it customer-friendly.
Use search engines to drive targeted buyers to your site
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches.
Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Establish an expert reputation for yourself
People use the internet to find information. Provide that information for free to other sites and you will see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.
- Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
- Include “send to a friend” links on valuable content on your website.
- Become an active expert in industry forums and social networking sites where your target market hangs out.
Use the power of email marketing to turn visitors into buyers
When you build an opt-in list, you are creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them an email. That means:
- You’re giving them something they’ve asked for.
- You’re developing lifetime relationships with them.
- The response is 100 percent measurable.
- Email marketing is cheaper and more effective than print, TV or radio because it is highly targeted.
Anyone who visits your site and opts into your list is a very hot lead. And there’s no better tool than email for following up with those leads.
Increase your income through back-end sales and up-selling
One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them.
Closing that first sale is by far the most difficult part — not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
- Offer products that complement their original purchase.
- Send out electronic loyalty coupons they can redeem on their next visit.
- Offer related products on your “Thank You” page after they purchase.
Reward your customers for their loyalty and they’ll become even more loyal.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business have not changed at all.
If you’re just starting a small business online, stick to this sequence. If you have been online awhile, do a quick review and see if there’s a step you are neglecting, or never got around to doing in the first place. You can’t go wrong with the basics.
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Article source: rocheltenham.sch.ng
