HONG KONG—A 30-cent price increase for a cup of Grande Americano by Starbucks Corp. this week in China sparked an online uproar, the latest setback that the coffee brand faces in its largest market outside of the U.S.
Seattle-based Starbucks on Wednesday raised the prices for some beverages and food in China by 1-2 yuan, equivalent to 16-32 cents, the first time in more than three years, following its increases in the U.S. that it attributed to pandemic-induced cost pressures.
