Joe Rogan has raised some eyebrows at Spotify. The question remains if he can bend many new ears—especially those willing to pay for the experience.

The mega-popular podcaster moved his show to the streaming platform on Sept. 1, per a deal valued at more than $100 million struck earlier in the year. Spotify has been hot on podcasts of late. It has also struck recent deals with Kim Kardashian and the DC Comics brand, and has made several acquisitions to beef up its podcast platform. This includes a $235 million outlay earlier…

This post first appeared on wsj.com

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