Handwash and bubble bath sales also fall in first six months 2023, with cost of living blamed
Shoppers in Britain are shunning soap and other personal hygiene products, with leading supermarkets reporting a drop in sales of the items amid the cost of living crisis.
Figures from Britain’s leading supermarket chains show demand for soap fell by 48% in the first six months of 2023 compared with the same period last year.
