Chief Executive Evan Spiegel says he is pleased with Snap’s growth in the latest quarter.

Photo: Justin Sullivan/Getty Images

Snap Inc.’s SNAP -0.73% revenue surged in the latest quarter, as the company attracted more advertisers to Snapchat in a bid to meet consumers who are spending more time online and on mobile devices due to the coronavirus pandemic.

Snapchat added 11 million users from the prior quarter to end the September period with 249 million daily active users. The user growth was well ahead of Wall Street analysts’ forecasts and showed that the platform could see strong engagement even with the emergence of TikTok and strong results earlier this year from Facebook Inc.’s networks.

Snap’s revenue rose 52% to $678.7 million, well ahead of analysts’ estimates of $557 million, according to a FactSet poll.

Chief Executive Evan Spiegel said that he was pleased with the company’s growth in the period and that it will continue long-term investments on things including augmented reality for its app.

Snap is among the first advertising-dependent companies to post results from the most recent period and its momentum could bode well for tech titans ahead of an extended holiday-shopping season.

Users’ daily time spent watching Shows has increased 50% compared with a year ago, Snap said, as the company has been working to increase the amount of original content through its app. The company drew millions of viewers to content like “VS the World” docuseries with mixed-martial artist Conor McGregor and launched new unscripted series with celebrities such as Jaden Smith and Kevin Hart.

The company narrowed its third-quarter loss to $199.8 million from $227.4 million in the same period last year.

Through Tuesday trading Snap’s shares have gained 74% this year.

Write to Kimberly Chin at [email protected]

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This post first appeared on wsj.com

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