SNAPCHAT is the latest social platform to get in on the subscription bandwagon as it looks to turn fortunes around.
The app is introducing a premium offering called Snapchat+ which comes with special features.
For $3.99/£3.99 a month, subscribers can access exclusive and experimental extras.
It comes as Snapchat recently reported poor sales and profits after a “challenging” quarter.
The app is desperately trying to move away from relying on advertising to generate a profit.
It’s also struggling to compete with the might of TikTok and Instagram.
Snapchat+ will launch in the UK, US and seven other countries to begin.
“This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritised support,” the company revealed.
Anyone not willing to pay will still be able to use Snapchat as normal.
So far, there doesn’t appear to be a lot included.
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According to the Verge, the extras are mostly cosmetic.
This includes the ability to change the style of the app’s icon.
They can also see who watched a story more than once.
And there’s an option to pin a bestie to the top of your chats as a BFF.
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This post first appeared on Thesun.co.uk