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A SHOP you’ve never seen before sells your favourite snacks and treats for seven times cheaper than supermarkets.
The budget store named Goodies was launched less than two years ago by a car boot fanatic.
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Bez Norbury, 33, decided to turn his bargain-hunting skills into a business when he realised products nearing their use-by date could bring in the cash.
The self-proclaimed Del Boy of Loughborough, where the store is, imports American products and sells them almost 700 per cent cheaper than anywhere else.
He also flogs eight full-size Wispa bars for £1 – or two blocks of posh Green & Blacks chocolate for a quid.
Cans of pop sell for just 50p – while Coca-Cola signature mixers on sale in Sainsbury’s for £1.35 each are three for £1.
His cheap deals are possible thanks to a web of contacts who sell him a pick n mix of chocolate, crisps and lollies at bargain prices.
Dad-of-three Bez said: “I started on stalls and markets buying chocolates with short dates and I realised that there was money to be made.
“But it took me a long time to find the wholesalers who could provide me with the stock – it was like they didn’t want to be found.
“But I’ve been able to build a relationship with them and I’ve been able to go cheaper and cheaper.
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“We barely make anything on an item but selling it in volume, and fast, makes a lot more money.
“People love it. Where else can you pick up eight full size chocolate bars for a pound?
“Before I buy anything I check how much it is in Farmfoods, B&M, Tesco – I have to make sure I’m cheaper, otherwise I won’t buy it.”
And his deals are not just restricted to confectionery – last year he was selling pillows that retailed in M&S for £40, for just £6.99.
His secret to success is to replenish his entire store with new stock every two weeks.
Bez said: “We have hardly any regular lines and that’s what makes us stand out.
“The difference between my shop and every other is that I change it all the time because it keeps people coming in.
“Orange chocolate Fingers in Tesco are £1.25. I had them in my shop last week at three for £1.
“I’m not into paying higher prices and having to put that cost onto customers.
“I’m a bit of a Del Boy, me. I like all the banter and the bargains.
“I just want to make enough money to support my family and make some nice memories.
“I’m not interested in making millions and expanding.”
Bez, whose stepson Alex, 16, works alongside him, now has a loyal following of customers who have hailed his shop as the “cheapest in Britain”.
Unlike retailers whose costs have surged in recent months due to the cost of living crisis, Bez has vowed to keep prices down.
He said: “To be honest, a lot of retailers are taking advantage by increasing their prices across the board.
“But that’s not the case – not everything is going up.”
