Moonpig will reveal its full-year results next Thursday just three months after the card seller dropped out of the FTSE 250 index.
Shares are at 60 per cent below their float price, at 130.6p, and investors will be desperate for signs of a recovery.
The rising cost of living has posed a problem for the online greetings and gifting company, as consumer budgets are tight and confidence is low.
Other factors piling pressure on the company are postal strikes, which have derailed deliveries, and the end of lockdown seeing the reopening of bricks-and-mortar competition. Yet, in difficult circumstances, analysts are anticipating a rise in profits.
Moonpig reported an optimistic trading update in March after a record week of sales in the run up to Mother’s Day.
Susannah Streeter, head of money and markets at Hargreaves Lansdown, said: ‘Moonpig clearly comes into its own around key calendar events when people will pay a higher price for personalised wishes.
‘However, for meaningful year-round revenue growth, it’ll have to work harder, as sales appear to be concentrated in the winter and the spring when there are more events to celebrate with a card, and potentially an add-on gift.’
Investors will also be keen to see any updates on the integration of Smartbox after Moonpig bought the gift experience company in 2022. The £124m deal opened up opportunities for Moonpig to tap into the growing gift sector.
