The beauty wars are heating up.

Sephora plans to install 850 shops inside Kohl’s Corp. stores by 2023, upending the beauty retailer’s longstanding partnership with J.C. Penney Co., according to company executives.

The first 200 Kohl’s locations will open next fall and sell roughly 100 brands. Those items will also become the exclusive beauty…

This post first appeared on wsj.com

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