The maker of Schick razors has acquired women’s razor maker Billie Inc., after federal antitrust regulators scuttled an attempt by rival Procter & Gamble Co. to buy the online startup.

Edgewell Personal Care Co. said Monday it paid $310 million for Billie, which also sells body lotion, lip balm and other personal care products online. Billie’s annual revenue is around $90 million, the company said.

This post first appeared on wsj.com

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