The maker of Schick razors has acquired women’s razor maker Billie Inc., after federal antitrust regulators scuttled an attempt by rival Procter & Gamble Co. to buy the online startup.
Edgewell Personal Care Co. said Monday it paid $310 million for Billie, which also sells body lotion, lip balm and other personal care products online. Billie’s annual revenue is around $90 million, the company said.