TikTok has revolutionised the modern consumption of social media thanks to an availability that has been copied by rivals with the likes of YouTube Shorts and Instagram Reels.
Now, your favourite TikToks are getting longer due to new changes that will reward certain content differently on the platform.
So, why exactly are your favourite TikToks increasing in length? What are the changes being introduced by the platform?
Read on for everything you need to know about the changes being made to TikTok.
TikTok has revolutionised the modern consumption of social media thanks to an availability that has been copied by rivals with the likes of YouTube Shorts and Instagram Reels (File image)
Why are TikToks getting longer?
The reason behind TikToks gradually increasing in length is to do with the removal of its creator fund from Saturday December 16 2023.
The creator fund will be replaced by the creativity program beta, which the app’s bosses say will give creators a better opportunity to earn a higher income from making videos.
However, this will only apply to uploads that are over one minute long.
According to a post by TikTok on the company’s website, the Creativity Program Beta will allow creators to earn up to 20 times the amount previously offered by the Creator Fund.
TikTok users now spend 50% of their time on 1 minute+ content. Dive into this exciting trend and captivate your audience for longer!
Who is eligible for the TikTok creativity program beta?
For anyone thinking they will be able to instantly make a large amount of money if they upload videos over one minute in length, that it not the case.
The TikTok creativity program beta will only be open to users who have an account based in the United States, are aged 18 or over, have at least 10,000 followers, as well as at least 100,000 video views in the last 30 days.
To join the creativity program beta if you are already part of the creator fund, open the TikTok app and tap Profile.
Then, tap the Menu button (☰), then Settings. Tap Creator tools and then Creator Fund. Tap Switch at the bottom of the page.
The reason behind TikToks gradually increasing in length is to do with the removal of its creator fund from Saturday December 16 2023. The creator fund will be replaced by the creativity program beta, which the app’s bosses say will give creators a better opportunity to earn a higher income from making videos (File image)
It is important to note that if you join the Creativity Program Beta, you will not be able to switch back to the Creator Fund.
What are RPMs on TikTok?
A number of videos have appeared on the platform where creators discuss Revenue Per Mille (RPM), a scheme that was launched by TikTok earlier this year.
RPM refers to an amount paid for every 1,000 ‘qualified’ views – people have to watch for a certain amount of time for it to count.
For example, your RPM was £0.20, and you got 100,000 views, you’d make £20.
According to TikTok, qualified views are considered by factors such as video engagement and the authenticity of a view, such as attempts to artificially increase views or interactions.
TikTok says RPMs may fluctuate for a number of reasons, including the region in which the video is viewed.
