From Abrdn to BP’s ‘beyond petroleum’ and the Royal Mail switch to Consignia – customer backlashes can bite
Elon Musk has suggested he could swap Twitter’s bird logo, which has adorned the site since its earliest days, for an “X”. The site’s billionaire owner said the switch could come as early as Monday morning if a suitable replacement emerges in time.
However, such an overhaul could prove highly risky, given the history of customer backlashes to previous high-profile corporate rebrands. Here we look at five of the most controversial:
