Strong sales of tailored menswear are being driven by demand for a softer kind of smart – the perfect way to dress for a power-grab
Just one year after men’s suiting was declared “dead”, retailers are now reporting its resurrection. John Lewis says tailoring is up 70% on last year while the luxury e-tailer MatchesFashion has seen sales increase by 15%.
Television shows such as Succession are also fuelling the appeal. John Lewis says its tailoring boom is being driven by linen suits, which have grown in triple figures since last year.
