ASA rules that UK Facebook ad showing white officer with black prisoner showed an ‘imbalanced power dynamic’
An advertising campaign run by the Ministry of Justice (MoJ) featuring a white prison officer and a black prisoner has been banned for perpetuating negative stereotypes linking race with criminal activity.
The Facebook ad promoting jobs at HMP Wormwood Scrubs in London featured a prison officer talking to an inmate wearing an afro comb in his hair, alongside the caption: “We’re key workers, problem solvers, life changers.”
