Customers complain they cannot access site amid trial in north-west of England, Yorkshire and Wales

The website for Primark’s long-awaited online ordering service has crashed shortly after going live as it faced bigger than expected demand.

After years of resisting internet shopping, the fast fashion retailer launched the trial service on Monday for customers to pay for kids’ clothing, toys and nursery goods that they can then pick up at 25 stores across the north-west of England, Yorkshire and Wales.

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