Prada SpA, long a bastion of Fifth Avenue and Rodeo Drive, is planning to open more stores across the rest of the country, making U.S. expansion key to a three-to-five-year plan to boost overall sales by 50% from pre-pandemic levels.
“We are underinvested in the U.S.,” said Paolo Zannoni, Prada’s chairman, in an interview. “That’s going to be a significant area of growth and profitability.”
