Pornhub traffic plummets during huge tech launch as naughty users turn their back on the site for major announcement

IF there’s one thing Pornhub viewers can avert the eyes for, its brand-spanking-new tech.

According to new figures from the X-rated site, viewership sank significantly during the unveiling of a long-awaited product: the iPhone 15.

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The website tracks its viewership at any given time.

Figures revealed that at the beginning of Apple’s new products event – hosted on 12 September – Pornhub traffic dipped 7.9 per cent among Apple device users.

While traffic slipped around four per cent for non-Apple devices, including rival Android users, according to PornHub, which shared the figures with Mashable.

If you’re curious to see why folks hit pause on their one-on-one time – or what you missed out on last week – check out The Sun’s run-down of the event directly from California.

Interestingly, the viewership numbers reveal exactly what products this group of naughty onlookers wanted to see.

The Apple Watch seemingly stood out, according to Pornhub.

Apple and non-Apple viewers alike were mostly keen on Apple Watch announcements.

During this segment of the event, page views plunged 11.6 percent for iOS users and nearly six per cent for non-iOS users.

At the time Apple unveiled the iPhone 15 and iPhone 15 Plus, Pornhub also recorded a dent in viewership numbers.

Page views on fell 11.4 per cent during the official announcement.

Although Android users were, unsurprisingly, less interested in iPhone news.

Fewer than four per cent abandoned the Pornhub to catch a glimpse of the new Apple smartphone.

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This post first appeared on Thesun.co.uk