Analysts uncover dramatic worldwide decline in debuts, even though demand for content remains high
Was podcasting just a passing trend – and one that’s already over? Surprising new industry figures have revealed that the number of new shows fell rapidly in the last year; a worldwide decline of 80% compared with the two previous years.
These statistics suggest the podcast balloon has burst, but closer study shows that the slowdown marks a major change in direction prompted by “a case of the jitters”, according to one leading British podcast producer.
