Shoppers searching for more affordable ways into designer wear have made hats, shoes and bags the most in-demand fashion items
In fashion, desirable accessories are nothing new. See the Fendi baguette, the It bag of the 00s, or the recent fad for bulbous dad trainers. But, as social media’s influence on style becomes more heightened, it is shoes, bags and hats that are hogging the spotlight more than ever. This is the era of the viral accessory.
JW Anderson’s pigeon bag – a clutch that is a resin model of the bird – is a popular example. It has a waiting list on the brand’s site, where it was the most-viewed item in August. It has since been carried by Sarah Jessica Parker on the set of And Just Like That … and by Sam Smith at London fashion week.
