Analysis: Dacre rejoins to help chart a course for long-term sustainability and profitability
Paul Dacre’s shock reappointment to the publisher of the Daily Mail marks the return of one of Britain’s most notorious figures to one of the country’s most powerful media groups. It is also the end move in a corporate Game of Thrones designed to map the digital and print future of the company’s titles.
Dacre, 73, seemingly running short on career moves after pulling out of the running to be chair of media regulator Ofcom, is back “advising” Lord Rothermere and the editors of Daily Mail & General Trust’s portfolio of titles.
